Marketing Manager

Job Overview

As the Product Marketing Manager, you will play a critical role in driving the success of our commercial operations. This position requires a strategic and customer-focused individual with a strong sense of initiative. You will oversee the product management of a cutting-edge technology for peripheral lung nodule assessment, guiding its adoption and market penetration across the U.S. with potential for international expansion. This role offers a unique chance to define the technology’s value proposition, messaging, and market positioning.

Key Responsibilities

Product Expertise

• Quickly gain in-depth knowledge of the system interface, features, and disposable specifications.

• Communicate product details clearly and lead training sessions for physicians, support staff, and value analysis teams.

• Confidently present our technology in high-pressure clinical environments.

New Account Targeting, Implementation, and Support

• Build and strengthen relationships in line with business objectives, targeting new accounts and ensuring successful implementation.

• Develop and execute strategies to drive new account adoption.

• Oversee competitive trials with great attention to detail.

Events and Messaging

• Identify and prioritize high-potential product investigations based on market size and customer impact.

• Evaluate product concepts for customer value and pricing potential.

• Navigate product trade-offs and align key stakeholders.

• Represent the product at major industry societies and conferences.

Qualifications

Essential Skills and Experience

• Strong passion for working with healthcare professionals.

• At least 5 years of professional experience, including 2 years in medical device product management and marketing.

• Proven success in defining and managing product and market requirements for medical devices.

• Bachelor’s degree required.

• Demonstrated ability to develop commercial and KOL (Key Opinion Leader) relationships to craft a value-driven portfolio narrative.

• Exceptional communication and presentation skills, with experience engaging senior management and customers.

• Self-starter with the ability to lead in a fast-paced environment.

• Proficient in MS Office Suite, data analytics, and digital marketing tools.

• Willing to work in surgical labs and hospital patient care areas.

• Ability to travel, including potential international travel.