Now it’s been around for some time, ChatGPT has created mass discussion – some good, some bad, but hey, any publicity is good publicity, right?

Since it was first introduced to the world, ChatGPT has shown unrivaled ability in performing a wide range of brainpower-heavy tasks, from cracking the bar and medical license exams to writing songs and building apps. Plus, it’s free to use and accessible to anyone!

In fact, just two months after its initial 2022 launch, the platform became the fastest-growing consumer app in the world, exceeding 100 million users. This success led the company behind the software to release GPT-4 – an upgraded version of the technology that can analyze images, scrutinize texts up to 25,000 words, create websites from hand-drawn sketches, and recreate games within seconds. 

Since the software is so speedy in its workings, people are worried that AI will disrupt the labor market and snatch their jobs, and in all honesty, it’s no wonder they’re concerned. Just last month, Elon Musk, Steve Wozniak, and over 1,100 other tech leaders signed an open letter to pause training AI models more powerful than GPT-4.

With regard to our community, we match Life Sciences businesses with Life Sciences talent, and oftentimes that’s in the Healthcare Communications realm. With ChatGPT being a language interpretation tool, you might consider it a modern-day hiccup when it comes to that line of work within Life Sciences. 

Are organizations wasting time, money, and resources recruiting scientific writers and marketers? Do you need to adjust your skillset to remain a valued part of the business? Can AI really trawl the internet in seconds and do a faster and superior job to human workers?

From embracing ChatGPT here at Meet and keeping up to date with what the experts have to say, we’re here to set the record straight and answer your burning questions. 

We truly believe that the software will enhance productivity and supercharge our work, so with that in mind, we’re demonstrating how you can use the technology to your advantage as well as letting you know how different roles at Meet have incorporated ChatGPT into their day-to-day. 

Are Our Jobs in Jeopardy Due to AI?

I think anyone will agree that it’s concerning to think that technology could reach a level where it could perform our jobs better than we can. A fact only emphasized by research that found that 40% of workers familiar with ChatGPT are worried it will replace their jobs entirely, and 38% are concerned the technology won’t replace them but will make them less useful in the workplace. 

Of those with apprehensions, seven in ten people believe that AI is most likely to replace roles with a heavy focus on skills like data entry and processing, media and communications, coding, and even hiring-related tasks.

The truth is, the response to whether our jobs are at risk isn’t quite as simple as a yes/no answer. That’s because the nature of ChatGPT and its focus on language interpretation means that it’s likely to affect some professions more than others. One recent study by Princeton, the University of Pennsylvania, and New York University reports that teachers and telemarketers could be most at risk. 

But while those industries (and countless others) may be disrupted, that doesn’t necessarily mean millions of people will wind up jobless. For example, if we look at those in teaching, the tool could help catch plagiarism, develop teaching materials, and create assignments. But as we all know, teachers do more than just transfer knowledge and grade papers. They’re patient and disciplined and show genuine concern for their students’ wellbeing – human elements that can never be replaced. 

Even ChatGPT’s creators have acknowledged that while the AI platform is producing some impressive work, it has its limitations, explaining it as being “flawed, limited, and seems more impressive on first use than it does after you spend more time with it.” For example, it has failed some basic math calculations. 

More than that, ChatGPT will never be human, which means it will never quite match our creative abilities, nuance, and emotional intelligence – even if you do request it to write in the style of, say, Morgan Freeman. 

So where does ChatGPT stand in the world of work? 

In short, human labor needs to complement technology – or vice versa – and it’s been found to do so. Researchers at MIT have found that ChatGPT substantially increased productivity for college-educated writers, consultants, and HR professionals performing mid-level professional writing tasks, such as press releases, short reports, analysis plans, and delicate emails. 

The World Economic Forum has also projected that the developments in AI will generate 97 million new jobs in fields ranging from data and machine learning to information security and digital marketing. 

The conclusion we’ve drawn from all this new data is that ChatGPT will be a technological game-changer in the way we work, which will, in fact, make all our lives a little bit easier. See, the platform has the ability to automate some of our more mundane tasks, leaving us more time to focus on the tasks that AI simply cannot do – or to a significant degree, at least – making us more productive and proficient with our time. 

Will ChatGPT Become a Required Skill on Job Applications?

Research has found that ChatGPT is already one of the most in-demand skills companies are seeking, with 90% of US business leaders reporting that jobseekers with ChatGPT experience are at a competitive advantage.

This news comes as the world of business has begun integrating ChatGPT into various roles in several industries, including Life Sciences. With that in mind, AI abilities will no doubt become an important skill to have. 

If we look at certain Healthcare Communication job ads, typical skills like copywriting, content development, and campaign management are now followed by ‘ChatGPT efficient,’ but what exactly does that mean?

Well, the thing is, Hiring Managers aren’t too concerned with whether or not you’re using ChatGPT; they want to know what you can accomplish with it. For example, you could say, ‘Employing ChatGPT to create meta descriptions moved your organization’s Google ranking from page five to page one.’

Not only does this show potential employers that you’re using your time efficiently, it also demonstrates that you’re enthusiastic about exploring new tech and proactive in finding more productive ways to work. 

What’s more, ChatGPT can also strengthen workers’ abilities to carry out tasks that typically fall outside their area of expertise. For example, a Medical Writer can use ChatGPT’s analytical abilities to enhance their written work if they’re not great at statistical research and analysis themselves.

Overall, showing initiative in this new era of technological advancement only provides opportunities to be more efficient and effective, widens your scope of work, and allows more focus on higher-level cognitive tasks.  

How Can Healthcare Communications Professionals Make the Most Out of ChatGPT?

For most professionals in highly skilled roles, AI doesn’t yet have the capacity to disrupt their work. Those in more middle-skilled positions, where expertise can be somewhat emulated by AI, can upgrade their skillsets by understanding and adapting to tools like ChatGPT.

Already, 74% of working Americans have used ChatGPT for work-related tasks, and 56% of companies are discussing how they can utilize the tool. It’s important to note that that’s not because businesses are desperate to replace their workers with ‘robots’. It’s because they’re in the camp of believing that embracing AI allows us to perform our roles with greater efficiency and effectiveness. 

Although the new technology can be leveraged in many different areas of Life Sciences, where we can see our people using it most is in Healthcare Communications. Here are a few key ways those within Healthcare Communications can make the most of ChatGPT:

1.       SEO

First off, let’s talk SEO. SEO, or search engine optimization, is essential to a business’s success, improving the visibility of their products, services, expertise, and information. 

But did you know that Google considers AI-generated content to be against its guidelines? That means that if businesses hope to continue boosting their SEO with content, copy, and job descriptions, a human must be onboard to prevent Google from flagging their content as spam. 

Of course, that doesn’t mean that SEO professionals’ work won’t alter by introducing ChatGPT, but like always with SEO, change is constant. We’ve already seen those in Healthcare Communications making use of the tool, from keyword research and meta descriptions to content creation and reporting. 

For example, keyword research is a somewhat time-consuming task, but ChatGPT can make it effortless. Essentially, if you pull together some of your target keywords, you can ask the chatbot for related ones. Then, in a matter of seconds, based on its understanding of search results, the software will respond with a list of associated keywords and can determine what keywords will be easiest to rank for, saving a significant amount of time. 

On top of that, as any writer will tell you, producing creative yet SEO-friendly titles for your work is often one of the most challenging and timely things to write. But now, ChatGPT is on hand to help, supplying multiple titles for any topic with SEO in mind. 

2.       PPC

PPC, or pay-per-click, is a type of digital marketing whereby advertisers only pay for their adverts each time they’ve been clicked, which helps drive visitors to their website. 

Essentially, PPC has been using the power of AI for years in the form of ‘Automated Rules’. Automated rules allow marketers to automatically change their accounts based on their chosen settings and conditions. For example, you can set a rule that boosts your keyword bid each time your ad falls from the first page of Google results.

ChatGPT has the capacity to continue this same process, automating the bidding process based on statistical learning methods driven by real-time information. The platform can also assist PPC specialists by removing some of the manual work needed in campaign management. However, with that said, AI is highly unlikely to replace human workers because, within PPC, you’ll always need someone to guide projects and campaigns. 

3.       Marketing Strategy

Creating a marketing strategy is one of the more significant tasks that Healthcare Communications teams must handle. Getting it right is critical to establishing expertise, promoting brand awareness, and attracting, engaging, and retaining audiences.

Impressively, ChatGPT can now assist in outlining your marketing strategy. Granted, you will have to prompt it with questions, as the tool is yet to provide granular proposals. Still, it’s been proven to provide effective planning and tactics for content related to specific fields, such as those in Medical Education. 

For those looking to use ChatGPT in their marketing strategy, just remember to be wary that if your biggest competitors are also using this AI hack, you’re not creating nearly identical content. 

4.       Reports

As anyone in Healthcare Communication knows, reports are necessary to track how well your content is performing and how much its impacting business success. However, as someone in marketing, I’ll hold my hands up and say creating analysis and reports is incredibly time-consuming, slightly confusing, and definitely a bit of a headache!

ChatGPT is able to relieve some of that bother by helping write formulas, break down data, and improve targeting. 

The bottom line is that Healthcare Communications specialists are skilled in knowing and understanding their teams, brands, clients, and stakeholders. They’re known for creating original, inspired, and emotionally intelligent content, and that’s something that AI just can’t match. 

In fact, ChatGPT currently only has access to data from 2021 and before, meaning it can’t report on the most up-to-date events. In that sense, we should see ChatGPT as a valuable tool to help us be more productive, but we shouldn’t worry that they’ll replace our job roles. 

How Has the Meet Team Been Incorporating ChatGPT into Their Roles?

Over the last few months, the team at Meet has become evermore comfortable relying on ChatGPT to help polish certain aspects of their work. We asked our team what uses they’ve found most helpful - here’s what they had to say:

    Josh Bennett, Automation and Process Lead

“I’ve been prompting ChatGPT to write lines of HTML code which I can copy into our marketing emails to create things like menus, buttons, or anything else I need to be customized with Meet’s color scheme. It’s saved me a lot of time, and I ask it to explain the code line by line so I can learn on the go.”

     Savannah Iverson, Client Partner

“ChatGPT has become such a big part of my work as it saves so much time. I use it to help with emails, LinkedIn posts, interview prep, and candidate write-ups. 

For example, with candidate write-ups, ChatGPT takes the most relevant parts from candidates’ resumes and writes a short feature tailored to the specific job I’m working.

On the flip side of that, I use ChatGPT to find role-specific interview questions to help my candidates showcase their skills and experience relevant to the position they’re applying for. The majority of my jobs are always different, so it helps me better understand the specifics of each role.”

 
     Miina McIntyre, Customer Success Executive

“I’ve been using ChatGPT to analyze reports and pull out any key points and statistics – it really saves me a lot of time. 

I’ve also been using it to help draft emails. Usually, they come out quite blunt or super ‘salesy’, but if you ask ChatGPT to read some of your previous work, it can analyze your language, style, and tone and then rewrite its response in a style that sounds most like you.”

     Killian Lines, Contract & Interim

“I’ve been using ChatGPT to improve the fluency of my writing. 

For example, for emails or job specs, I’ll write the base myself and then ask the tool to rewrite it in a more formal, casual, or conversational tone – whatever is most relevant to what I’m writing and who I’m writing it for.”

     Brittany Offill, Direct Hire & Retained

“I use ChatGPT to shorten the time I spend writing LinkedIn posts and feedback. I’ll input a general statement with all the facts and information I want to share, then ChatGPT writes the message in an organized and well-put-together manner.”

     Carly Blau, Client Partner

“I use ChatGPT nearly every day because it frees up so much time for other job responsibilities.

I typically use it to differentiate different things within Pharma, find alternate job titles to help with LinkedIn Recruiter Search, and find role-specific questions to help prep my candidates.”

     Jeremy Burling, Direct Hire & Retained

“I use ChatGPT to help me find ideas for LinkedIn posts and to help create emails. I’ve also found it really useful for researching certain topics, whether that’s learning more about the everchanging market or finding additional information on our current clients."

Conclusion

ChatGPT is not the first technological change we’ve seen in our lifetimes, nor will it be the last. We’ve been through a number of cycles of digital advancement, and while they do reshape and restructure how we approach many aspects of our lives, they bring countless opportunities too. 

With that, it’s important to remember that AI isn’t a replacement for human intelligence. There are countless situations in which human skills, knowledge, judgment, and creativity are vital – including in our careers. 

In the age of AI, we need to learn how to use this technology to enhance our own capabilities, whether that’s freeing up our time to focus on more challenging, higher-value work or broadening our knowledge and skillset within our fields. 

For more proof that humans are still very much needed within Life Sciences, take a look at our most recent job listings!